Senator Obama has
taken a targeted approach to LGBT outreach at different
times in this race. Now if he would just apply the same
philosophy to gay media.
1,536.
That’s the number of days since Sen. Barack Obama has
spoken to the local LGBT press, according to the April
18-24, 2008, cover of the Philadelphia Gay News.
During my
interview this month with Senator Obama, he said,
“The gay press may feel like I’m not
giving them enough love. But basically, all press
feels that way at all times.” That is true. Even
reporters from some large mainstream outlets have
long-standing interview requests with the senator that
haven’t come to fruition.
Then Senator
Obama added, “We tend not to do a whole bunch of
specialized press. We try to do general press for a
general readership.” Upon review, the LGBT
press is running at a deficit in terms of access to Obama
relative to other interest-group media. In combined print
and broadcast, Senator Obama has done at least eight
interviews with African-American outlets and at least
five interviews with the Spanish-language press (a
listing is included at the end of this article). To date, he
has done two interviews with LGBT media.
Regarding Senator
Obama’s greater visibility in other specialty press,
his spokesman Ben LaBolt said, “Our campaign has
built an aggressive LGBT outreach program that has
helped us rack up victories in cities with large LGBT
populations like San Francisco, Dallas, Atlanta, Chicago,
and Columbus, and has included two interviews with
The Advocate, two op-eds in LGBT papers,
and print advertisements that directly appealed to the
LGBT community.”
LaBolt echoed
Senator Obama’s comments from our interview that the
campaign has made a point of not “segmenting the
electorate into different demographic groups”
but instead uniting people across a spectrum.
“In addition to speaking with supportive groups,
Obama has taken a message of equal rights for LGBT
Americans to audiences that are less receptive,
challenging homophobia time and again,” said LaBolt.
“Our campaign has and will continue to be in
continuous contact with the LGBT press, and expect to
conduct additional interviews with them in the coming
months.”
Though Senator
Obama’s interaction with the LGBT media is perhaps
one measure of how he prioritizes the community, the
fundamental question many are asking is, Which
candidate, Hillary Clinton or Barack Obama, would more
fully incorporate LGBT people into their administration and
advance our cause? While it’s impossible to answer
that question without a crystal ball, looking at a
combination of their outreach efforts, political team,
and press availability yields some nuanced insights that
may have as much to do with their standing in the race as it
does with their commitment to queer issues.
First off, both
candidates have out LGBT people in the upper echelons of
their campaign: Steve Hildebrand, Senator Obama’s
deputy national campaign manager, is often referred to
as simply “Obama’s number 2.” On
Senator Clinton’s side, Guy Cecil, former political
director for the Democratic Senatorial Campaign
Committee, serves as the campaign’s national
political and field director.
In terms of their
outreach efforts, the two candidates have taken
separate paths. Mark Walsh, Clinton’s LGBT outreach
director, was hired about a year ago by the New York
senator to head up her LGBT steering committee. For
Senator Obama, LGBT efforts are juggled between several
people -- Tobias Wolff, Stampp Corbin, Eric Stern, and Matt
Nosanchuk -- all of whom volunteer their time to the
campaign.
This typifies the
initial approaches of both campaigns. Clinton took a
highly proactive top-down management approach to attracting
gays and lesbians to her campaign, committing a
portion of her campaign funds to the concept of having
one person steward that process. Meanwhile, Obama
employed more of a grassroots philosophy -- get people
involved from the bottom up and imbue them with the
power to make things happen.
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