New York Blade Suspends Publication

A message for the gay media: hegemonic homosexualites aren't the only ones in existence. Widen your scope to include the rest of us and your readership will increase.

Matthew Bank and David Unger were know for taking all the cash that the company brought in and not paying anyone on their staff, from business to editorial staff. This is no reason to sit in judgement of Matthew Bank, Peter Hemmel, David Unger or his boyfriend Ettore Toppi, they were simply tapping into the money that the their stupid readers and advertisers were paying.

Not surprising and certainly more to follow. The total count of gay newspapers/newsletters and other information outlets via gay oriented organizations or even gay blog entities as gay outreach is absurdly high as a percentage of population. There's simply not enough gay news to spread around between the huge number of outlets to make for any new gay news, and certainly not enough anti gay shock news of the type that attracts readership and funnels the money. Just take The Advocate reposting the same gay news articles disguised as followups and tangents. No doubt The Advocates management morning meeting went like this: "Thank goodness this PJR fella's on our comment section straightening the goofballs out, and thereby increasing our readership!" ..... Just another example of a hetero "homophobe" providing the needed helping hand! And How!

The hard working, underpaid, and under appreciated staff & contributors at NY Blade were great and they should be commended for everything they did to keep the paper going. It was the mismanagement and genuine non-caring of the owners of HX Media that ran NY Blade into the ground. The NY Blade is better off without HX Media controlling it and would be a successful paper again in the hands of someone who cares about the reporting of LGBT News more than the dish of the gay male nightlife scene.

Don't be fooled! Revenue brought in from NY Blade ad sales has never gone back into the paper. There was plenty of revenue in the gay pride issues of NY Blade just look at the advertising. There are more ads than text in the issues (24 ad pages versus 6 of news) many of which are national advertising that brings in big money including Home Depot, Pepsi, Harrahs, Bristol-Myers Squibb, KY along with local big bucks from Bloomberg, The Met, Lincoln Center, and Real Estate. The NY Blade was a "slender 28 pages" because those revenues did not go back into printing NY Blade but instead went to pay for printing HX Magazine which is the less important publication but the more glorified by HX Media then HX Media probably paid the CEO & Publisher, then some of their many outstanding debts including the employee back salaries they owe.