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Nonstop: From Pride to Lima


LAN PERU X390 (JETPHOTOS.NET) | ADVOCATE.COM

LAN airline will become the first to offer direct flights from San Francisco International Airport to Jorge Chávez International Airport in Lima, Peru, and is celebrating with a little pride.

LAN has become a key sponsor for San Francisco's 40th Pride festival, a first for the airline, which has never sponsored a pride celebration, according to a press release.

Stephan Roth, a spokesman for LAN, said it's using the event to engage a massive LGBT consumer base.

"Pride is a good fit for them," he said. "They're reaching out to a huge gay consumer base this way, and it's a big step socially, too. Chile, where LAN is based, and Latin America seem to be more conservative, but they're recognizing the importance of this market to their airline."

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Reader Comments
  • Name: Tim
    Date posted: 6/27/2010 6:12:41 PM
    Hometown: Philly

    Comment:

    What the big deal? LAN Already flys from LA to Lima, NY to Lima, Miamoi to Lima, so I would not call it the first. MAy be the first from SF

  • Name: Carlos
    Date posted: 6/27/2010 12:59:08 PM
    Hometown: Montreal/Canada

    Comment:

    This flight departs from Sao Paulo, Brazil stops in Lima and continues to San Francisco. I am not sure why this is news on Advocate. Lan is sponsoring the Pride in San Francisco because they want to sell Latin Amarican cities for the GLBTQ community. However, it is important to stress that Latin Coutries continue to be very homophobic and danger for the GLBTQ people.

  • Name: rob
    Date posted: 6/27/2010 9:53:13 AM
    Hometown: chicago

    Comment:

    they're a business! SO WHAT. more to the point, maybe they know LGBTs like to travel to unusual places. so why not try for some PR?? you take something nice and turn it around, without any basis, making it into something cynical. i s that a good way of living??? btw, you can say exactly the same thing about other airlines, eg KLM and American.

  • Name: Fred
    Date posted: 6/27/2010 7:57:08 AM
    Hometown: Sacto, CA

    Comment:

    Translation: We'll tolerate your existence because we think we can make a lot of money off you fags. Am I wrong?



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