With its statement against Sacha Baron Cohen's Brüno , GLAAD seems to be saying: We're about to get marriage rights; don't screw it up by putting on lip gloss and short-shorts.
GLAAD is anything but. Its latest big target is the movie Brüno , which, as you likely know, features Sacha Baron Cohen as Brüno Gehard, a flamboyant, uninhibited Austrian fashion reporter who is very gay. In many ways he's the ultimate outsider -- a hot pink contrast who stands sharply apart from black, white, and gray life. He puts on a little lip gloss. As is all of Cohen's work, this one is satire.
After seeing a screening of it, knowing it is satire, GLAAD issued a statement , attributed to its incoming president Jarrett Barrios.
"Clearly, the filmmakers wanted to use satire to highlight and challenge homophobia," part of the statement read. "But their film also reinforces troubling attitudes about gay people in ways that run counter to the intentions of the filmmakers."
Here's where things get a little much, though. The statement ends this way: "Some members of our community will not be offended by this film. Others, like those of us at GLAAD, find it frustrating and discouraging to be confronted with a movie that wants to increase America's discomfort with homophobia, but which for much of America, seems likely to decrease its comfort with gay people."
Wait -- "much of America"? "Seems"? Was a survey conducted at a Wal-mart or something? Seems not.
And what's "our community"? Is there just one?
I have some burning questions for GLAAD, who discuss Brüno vs. the "public" like the movie is as inherent in Americans' everyday lives as touching a doorknob. Do you really think the movie's target audience who will elect to spend $10.50 to see a movie about a flamboyant gay man is going to have their "comfort" decreased? Will hordes of people really come out of the theater deciding not to speak to their gay friends and coworkers anymore? Probably not. The people who shell out for Bruno will probably accept him, and his anal sex references, pretty well. The audience that wants to stay away will stay away. I have a news flash -- I walked by a bunch of construction workers on the street the other day and they were very much not talking about making plans to go see Brüno this coming weekend.
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