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|| Election 2008 ||
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Anatomy of a Failed Campaign

In two short months, the battle over California’s Proposition 8 went from double-digit opposition to passing with 52% of the vote on Election Day. Could the heartbreaking loss have been avoided? Depends on who you ask.


At the No on 8 field office in Los Angeles’s Silver Lake neighborhood on the eve of Election Day, it was hard to imagine defeat. The two large, brightly lit rooms reserved for training volunteers were packed; the hallways were almost impassible. A crowd of supporters had gathered outside, unable to squeeze through the door. “That’s not a problem,” said field manager Heather Gibson, grinning. And she was right. Before the smile had left her face, a coworker came in to announce that MJ’s, the gay bar across the street, would take in the overflow.

Even in the context of California’s big-money ballot initiatives, the fight over Proposition 8, which sought to amend the state constitution to ban same-sex marriage, was a battle of epic proportions. According to Ron Buckmire, who heads the Barbara Jordan/Bayard Rustin Coalition, an African-American gay rights group, “It was the largest LGBT field operation in history.” Los Angeles County expected to turn out 7,500 volunteers on Election Day. Statewide, nearly 50,000 volunteers had lent the campaign their time and sweat for months. Thousands opened their wallets too. Gay rights leaders said they expected to need about $20 million to defeat Prop. 8 back when it qualified for the ballot in June; six months later both sides together had raised more than $70 million. By November 4 the No on 8 campaign had raised $38 million, outpacing the Yes on 8 camp, which received some $20 million from members of the Mormon Church. “It’s nothing short of miraculous,” said West Hollywood city council member John Duran four days before Election Day.

Yet the Yes side still won -- 52.3% to 47.7% -- leaving gay Californians and their allies both surprised and crestfallen. A Field Poll released on September 18 showed Prop. 8 trailing by double-digit margins. And while that had narrowed to just five percentage points by Halloween, marriage equality proponents hadn’t expected to lose Los Angeles County, necessary to offset the votes for Prop. 8 in conservative parts of the state. Even worse, in an election marked by record turnout, less than two thirds of registered voters in San Francisco and Los Angeles went to the polls. What had gone wrong?

The official narrative of defeat -- at least its early version -- is fairly simple and at least partially true: Despite a heroic effort on the part of the No on 8 campaign, homophobia and fear outweighed tolerance and respect for gay people’s right to marry (again). But considering that in 2000, 61% of Californians voted for a statutory ban on same-sex marriage -- the one that was invalidated by the state supreme court in May -- support had grown considerably. It was impossible to foresee the ferocity of Yes on 8’s largely Mormon-sponsored fund-raising effort. It took too long for LGBT citizens to shake off their complacency after winning the right to marry. The other side told too many lies and sowed too much fear. Bigotry was still too powerful. As the No on 8 campaign’s Sky Johnson glumly puts it, “There’s a lot of people that don’t like gay people.”

In the days after Prop. 8 won, protests would spring up all over California. More than 1,000 rallied in front of the Los Angeles Mormon Temple in the Westwood district on November 6, taking to the streets and snagging traffic in parts of west L.A. for hours. On Friday as many as 10,000 gathered in San Diego’s Balboa Park, and 2,000 marched through downtown San Francisco. The next day 10,000 more marched through San Diego’s Hillcrest neighborhood and more than 12,000 protesters shut down Sunset Boulevard in Silver Lake.

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Reader Comments
  • Name: michelle
    Date posted: 11/30/2008 3:25:00 AM
    Hometown: san jose

    Comment:

    No on Prop 8 hired winning consultants The mini Executuve Committeewas divided on implementation not strategy. All agreed that Dale needed help. Some (not a majority) members brought in Patrick. Patrick instead of implementing the strategy of the consultants altered the strategy with 6 weeks to go. logos in October?? RepublicanPatrick wouldn't use the Obama endorsement. Those brought in by Patrickhad substantially!!! less experience than those they replaced. PAtrick's power came from his connection to funding but his knowledge of ballot measure strategies was minimal. Ballot measures and candidate campaigns arent the same. if he hadn't "saved" the campaign but rather administeres it we wouldbe ina different place. Equating fundraising strategy with strategic expertise is wrong The executive committee is circumspect for fears of repercussions from funders Kate has been at the helm of Prop 22 and 8.

  • Name: Bett
    Date posted: 11/27/2008 11:26:00 AM
    Hometown: Las Vegas

    Comment:

    In response to Charles from Oceanside, CA who said "We need to fight our enemies, not each other," I guess you've never heard this sage advice, "keep your friends close but your enemies closer." Let's not sanitize the issue any further - the anti Prop.8 campaign fell strategically short because its fate was left in the hands of an exclusive unexperienced few who failed to create equality urgency. Though LGBT organizations across the country publicly champion diversity and inclusion, exclusion is often practiced. Before a successful campaign can be launched and minds can be swayed, it is imperative that the LGBT make coalition and relationship building its priority.

  • Name: Karen Jensen
    Date posted: 11/26/2008 9:51:00 PM
    Hometown: Burnie, Tasmania, Austraila

    Comment:

    Proposition 8 failed because the Moron church put fear of what was never going to eventuate into the minds of people who don't understand who we are. No one group should be able to dictate their ideals to others on that basic.

  • Name: Charles
    Date posted: 11/26/2008 9:20:00 PM
    Hometown: Northampton, MA

    Comment:

    It may be true that "every single one of those ads tested well with undecided voters" - but still they failed miserably and cannot at this point be defended. Jean needs to admit the obvious - that it was bad strategy to render gay and lesbian people invisible in the No on 8 campaign. Gay and lesbian people must stop being ashamed of themselves and afraid to be visible, and must fight insinuations that we are "bad for children" with assertions of the truth, that we are wholesome and normal members of the human community.l

  • Name: Leland Traiman
    Date posted: 11/26/2008 2:15:00 PM
    Hometown: Alameda, CA

    Comment:

    President-Elect Barack Obama has thrown the LGBT community a lifeline in our time of need and no one seems to be grasping for it. After 31 same-sex marriage election defeats in 32 elections our President-Elect, still, wants to grant us federal marriage equality to all "legally-recognized unions.” This means that anyone in the nine states & Washington D.C. that have same-sex marriage, civil unions or domestic partnership could have full federal marital rights. Any president can only sign what Congress passes. We need to start lobbying our current and newly elected Members of Congress to support the President-Elect’s pledge for federal marriage equality.

  • Name: Tom Gaynor
    Date posted: 11/25/2008 6:06:00 PM
    Hometown: Los Angeles

    Comment:

    The entire idiotic LGBT leadership who brought us another failure, with almost $40 million of our money, should RESIGN, RESIGN, RESIGN, RESIGN!! Save the post-No on 8 email whiney excuses cluttering my inbox and get the hell out of the way!! You blew it big time and it's time the community replace you. No more "make a job programs" for over the hill useless egomaniacs.

  • Name: Charles
    Date posted: 11/25/2008 12:26:00 AM
    Hometown: Oceanside, CA

    Comment:

    The article treads the fine line of blaming the victim for the crime. It's entirely possible that our community could have done more, campaigned harder, etc. But the real reason we lost was because our opponents are homophobic and narrow-minded. We lost because they voted yes to strip us of our rights. We lost because they used tax-free funds to spread lies and disinformation. Okay, so we need to move on and start the new fight. But let's not make ourselves the scapegoats here. We need to fight our enemies, not each other.

  • Name: Terre
    Date posted: 11/24/2008 3:12:00 PM
    Hometown: San Luis Obispo

    Comment:

    Time to move on. Right now the most important thing is to EXPOSE THE LIES put forth by the antigays during the campaing. They committed certain prosecutable crimes that should be pursued by the CA Attorney General: use of copyrighted images without licensing, use of childrens' images without their parents' permission (and in fact, some of the parents had demanded the commercials be pulled but the antigays ignored them). Get them on these issues, and publicize it, while we also pursue the legal and legislative. What will happen as we EXPOSE THE LIES is people will realize that their religious leaders lied to them and they will force change within their own churches. If we only force people to accept us through legal means it will entrench their opposition to gays. They must change their own minds.

  • Name: Dollylama
    Date posted: 11/24/2008 2:35:00 PM
    Hometown: Menifee, CA

    Comment:

    Don't dwell on why we lost. We lost because we were up against three formidible enemies: The Mormons, The Evangelicans and the Catholics. They have the money and the power and the ability to coerce all of their members. We must continue the fight for EQUALITY and SEPARATION OF CHURCH AND STATE. Boycotts must continue because you have to hurt these bigots where it hurts the most -- in their pockets.

  • Name: michael petrelis
    Date posted: 11/23/2008 10:18:00 PM
    Hometown: san francisco

    Comment:

    what right do the official leaders have to accuse the community of being complacent when geoff kors and lorri jean were taking vacations during the summer? both kors and jean should step down from their paid positions and allow better leadership to emerge. compared to them, it won't be hard to find more effective leaders from the more talented activist now hitting the streets.



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