News
2006-01-04
Study: Gays more
likely to travel overseas
Gay men and
lesbians are more likely than their straight counterparts to
spend their next vacation overseas.
Gay men and
lesbians are more likely than their straight counterparts to
spend their next vacation overseas, says an online survey
released Tuesday by Harris Interactive and
Witeck-Combs Communications.
Fourteen percent of gay and lesbian adults say
that for their next vacation, they are planning to
travel to an overseas destination, compared with 7% of
straight adults. The study also revealed that gays and
lesbians were more likely to plan personal travel to major
cities in the United States, with 27% of those
respondents choosing major cities for their next
vacation compared with 21% of heterosexual adults.
"For several years, we have tracked the strong
affinity of the gay-lesbian market for travel,
particularly for popular destinations at home and
overseas," said Bob Witeck, CEO of Witeck-Combs. "With
fewer children and somewhat higher discretionary income,
lesbian and gay adults consistently index higher than
their heterosexual counterparts."
The study also demonstrates the appeal that gay
and lesbian cruises can have with this market. More
than one in four straight adults (27%) say they've
taken a cruise on a mainstream cruise line such as Carnival,
Royal Caribbean, Holland America, etc., compared with fewer
than one in five gay and lesbian adults (18%). Yet 10%
of gay adults say they have taken a specialty cruise
aimed specifically at gay travelers. (Advocate.com)
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