Entertainment News
2006-12-08
Madonna to design
H&M line
Pop icon Madonna
is to design a line of clothes and accessories for
Swedish fashion giant Hennes & Mauritz that will be
Pop icon Madonna
is to design a line of clothes and accessories for
Swedish fashion giant Hennes & Mauritz that will be
launched in March 2007, company officials said
Thursday.
The Swedish
underwear-to-suits firm has signed up a number of designers
such as Karl Lagerfeld and Stella McCartney to produce
one-off collections.
H&M also
provided offstage wardrobes for Madonna, her band, and
dancers for her latest tour, while the singer has designed a
track suit for the firm.
"The M by Madonna
fashion line will reflect Madonna's timeless, unique,
and always glamorous style," said a statement released by
H&M. "Madonna has an impressive feel for fashion and
trends. She was extraordinarily style-conscious,
passionate, and was involved in even the smallest
details of every design."
Analysts said the
tie-in would be positive for H&M sales.
"Naturally, it is positive that they are continuing to work
with Madonna," said Stefan Stjernholm, analyst at
Swedbank. "There is going to be lots of interest for
Madonna's collection, but it will also contribute to
more interest in H&M in general. Their sales ought
definitely to be influenced." A second analyst said Madonna
would give H&M "very welcome publicity and help
sales." (Reuters)
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