News
2006-01-24
Study: U.K. gay
men make more than their straight counterparts
A study of gay
men's earning power in Britain shows they make $61,000 a
year, compared with $44,000 for straights.
Are you a gay
man? Do you want to make more money? It helps to live
in the United Kingdom
At least that's what a study published on
Monday by the gay publications Diva and Gay
Times suggests. It showed that gay men in the
U.K. earn an average of $60,998 per year, compared with
the general male population, which pulls in $44,232.
The findings were reported by Agence France-Presse.
And British lesbians earned an average $10,700
more than the national average for women, take two
more vacation days per year, and spend about $714 a
month on credit cards, the survey reported.
The data is just adds to the mountain of
evidence that a sizable portion gay men and lesbians
have cash to spend. And companies are looking for
a variety of ways to cash in.
"Now that the market is able to be accurately
measured, more companies can develop marketing plans
to better position their brands to attract gay and
lesbian customers," Ian Johnson, managing director of
Out Now, told the Guardian newspaper.
"Benchmark U.K. brands such as Barclays Bank, British
Telecom, HMV, and British Airways have all shown
marketing interest in targeting the spending power of
the gay and lesbian community."
He added, "These companies are assessing their
products, their communications, and their distribution
strategies to improve their gay market positioning."
(Advocate.com)
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