News
2005-10-14
New study: Gays
are the hippest consumers
Gay men and
lesbians are more likely than most adults in the general
population to have the latest gadgets that technology has to
Gay men and
lesbians are more likely than most adults in the general
population to have the latest gadgets that technology has to
offer, according to a new survey.
Simmons Market Research Bureau, a major pollster
of American consumer habits, says its first-ever
three-month-long study of gay and lesbian consumer
habits found that gays are more likely to enjoy buying new
gadgets and more likely to be the first among their friends
to have the latest. The study also showed that gays
and lesbians dine out at fine restaurants more
frequently than their heterosexual counterparts and that
they have a collective buying power of over $600 billion per year.
The survey also uncovered evidence to support
one popular stereotype of gays: It found that they are
much more likely than their straight peers to have
attended a live theater show. And when they stay home, says
the study, they’re much more likely to set
their TiVo for a program on the A&E channel
for viewing on their high-definition plasma
television. Simmons plans to conduct and publish its gay and
lesbian study twice each year. (Lisa Keen, Sirius OutQ
News)
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