News
2007-06-19
Toronto targets
gays in tourism campaign
Toronto is
attempting to prove to gays and lesbians that the city is
one of the world’s best travel destinations.
Davi
Toronto is
attempting to prove to gays and lesbians that the city is
one of the world’s best travel destinations.
David Whitaker, president and CEO of Toronto’s
tourism board, said in an interview Friday with TheGlobe and Mail newspaper that an influx of gay
American travelers could mean a significant boom for
the economy.
Tourism
Toronto’s research shows that gay men spend an
average of $800 on a trip and that gays spent a
cumulative 15 nights in a hotel room per year.
A $300,000 ad
campaign will target gay travelers in New York, Chicago,
San Francisco, and Los Angeles, the Globe and
Mail reports. The campaign’s tagline, “As
Gay as it Gets,” will be splashed across
billboards and print ads. (The Advocate)
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