The Obama
campaign is lavishing some of its cash advantage on LGBTs
with targeted ad buys in Ohio and Texas, leading up to
the critical March 4 primaries in both states (Rhode
Island and Vermont also vote that day). According to
Obama LGBT steering committee member Eric Stern, the
campaign has just completed an ad buy with queer newspapers
in the four biggest LGBT markets of those two states
-- Columbus, Cleveland, Dallas, and Houston.
Provided by Obama '08
The Obama
campaign is lavishing some of its cash advantage on LGBTs
with targeted ad buys in Ohio and Texas leading up to
the critical March 4 primaries in both states (Rhode
Island and Vermont also vote that day). According to
Obama LGBT steering committee member Eric Stern, the
campaign has just completed an ad buy with queer newspapers
in the four largest LGBT markets of those two states
-- Columbus, Cleveland, Dallas, and Houston.
Full-page ads
will appear starting this Friday in Outlook Weekly of
Columbus, the Gay People's Chronicle of Cleveland,
the Dallas Voice, and OutSmart, which is
Houston-based. Buying a full-page four-color ad
that appears one time typically costs anywhere
between $1,000 and $2,000 in weekly publications. In the
Gay People's Chronicle, for instance, the
ad cost about $850, according to the paper's
advertising manager; the same ad went
for about $1,500 in the Dallas Voice.
The ads were the
brainchild of Stampp Corbin, cochair of Senator Obama's
National LGBT Leadership Council. Stern called the
coordinated buy "the icing on the cake" in terms of
the Obama camp's outreach to the gay community in Ohio
and Texas. "It's a direct appeal to LGBT voters,
asking for their support," he said, adding that the ad
includes information about how people can get involved with
the campaign. The Obama campaign has actively been
trying to cut into the long-standing ties between gays
and lesbians and Sen. Hillary Clinton. Stern
paraphrased the message of the ad as a "call for the country
to come together and unify around creating national
progress toward equality for LGBT Americans." (Kerry
Eleveld, The Advocate)
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