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NOM Ramps Up N.Y. Presence

The National Organization for Marriage intensified its heretofore lackluster efforts to defeat marriage equality legislation in New York on Thursday, with the launch of a 30-second television commercial that warns of unanticipated harms to children, reports The New York Times.


The National Organization for Marriage intensified its heretofore lackluster efforts to defeat marriage equality legislation in New York on Thursday, with the launch of a 30-second television commercial that warns of unanticipated harms to children, reports The New York Times .

"Think same-sex marriage doesn't affect your family?" asks the narrator, in twang-inflected speech that sounds curiously out of step for the New York market. "Legalizing gay marriage has consequences for kids."

The spot, which will run through Sunday in New York City and Albany, aims to tackle arguments that marriage equality will have no impact on religious liberty. It is part of $100,000 of media spending that includes a radio ad. NOM also has paid for automated calls in more than 24 senate districts and a billboard in Times Square.

Marriage equality legislation passed the assembly earlier this month, as it did in 2007, but its fate remains uncertain in the closely divided state senate.

One television station in New York City, WPIX, has refused to air the NOM commercial.