MTV and Showtime acknowledge plans for gay cable network
BY Advocate.com Editors
January 12 2002 1:00 AM ET
The cable networks Showtime and MTV publicly acknowledged Thursday that they are in development on a gay- and lesbian-themed cable channel that would draw on the programming resources of each channel as well as the library of parent company Viacom, according to The Hollywood Reporter. Experts feel the time is right to focus on the GLBT market. "There is an audience, and it's not exactly like there is any competition," said Mike Goodman, a senior analyst for the Yankee Group, a market research firm. "The key to rolling out new networks is finding an underserved niche. They may have found one."
Executives say the proposed channel would be made available on a subscription, pay-per-view, or video-on-demand service. "There is no way that you will be able to put this channel on basic," said Goodman. "But if you make this a mini-pay on a digital tier, you're giving the [cable] operator a reason for carrying this." Mark Greenberg, executive vice president for business strategy at Showtime, said that Viacom networks have excelled in presenting such material in the past. "MTV has had a lot of successes programatically there, and we've seen it with our own programming with Queer as Folk, which has gotten a positive reception from the gay and lesbian audience."
No date has been set for the network's launch.
- R&B Singer Monifah Carter Talks About Her Journey as a Lesbian in the Music Industry
- Meet the 2013 Point Foundation Scholars
- Filipino Archbishop Says Gay Men and Lesbians Can Marry — Each Other
- PHOTOS: Marry Me in Maine
- President Obama Adresses LGBT Rights in Berlin Speech
- Sen. Lisa Murkowski Endorses Marriage Equality
Sign Up For Email Updates
- Entertainment News Muscle Worship: Meet the Men of L.A.'s New Gay Strip Club 56 min 1 sec ago
- Religion Filipino Archbishop Says Gay Men and Lesbians Can Marry — Each Other 2 hours 44 min ago
- Travel Drag Racing in Jerusalem 7:20 PM
- Crime Police Seek Suspects Who Vandalized Chick-fil-A With Antigay Slurs 7:18 PM
- Women Martina Navratilova, Billie Jean King Among First Inductees to Gay and Lesbian Sports Hall of Fame 6:51 PM
- Entertainment News Dolce & Gabbana Sentenced To Jail 6:20 PM
- Politicians President Obama Adresses LGBT Rights in Berlin Speech 4:59 PM