Will Young loses Pepsi endorsement deal to runner-up

The New York Times reports that Pop Idol champion Will Young may have lost an endorsement deal with Pepsi to the show's runner-up, Gareth Gates, because Young came out shortly after winning. Pepsi was one of Pop Idol's principal sponsors.

Young is expected to sing on Wednesday's two-hour American Idol finale, airing on Fox at 8 p.m. Eastern/Pacific.