Brokeback Mountain still riding high

In its fourth weekend of release, the gay romance Brokeback Mountain continues to rack up impressive box-office numbers.

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January 04 2006 12:00 AM ET

In its fourth
weekend of release, the Golden Globe–nominated gay
romance Brokeback Mountain continues to rack up
impressive box-office numbers. Variety reports
that the film's weekend take jumped an impressive 61% from
the previous week despite adding only 52 theaters. The
three-day weekend gross for Brokeback was $4.8
million dollars, with a per-screen average of $13,407.

Most promising,
the film is playing well in midsize cities between the
coasts, taking in $37,000 in Nashville; $44,000 in Columbus,
Ohio; and $32,000 in Milwaukee. Brokeback's
lowest grosses are at suburban cineplexes, where the
movie's weekend takes are in the mid four digits, akin
to the draws of only moderately successful films like
Memoirs of a Geisha and Rumor Has It....
Distributor Focus Features plans to open
Brokeback in an additional 120 theaters Friday as
part of a slow monthlong expansion.

"The process is
working, but we still have to judiciously select our
new markets and the ones where we expand," Jack Foley, Focus
distribution chief, told Variety. "It's a
matter of timing and restraint to let the major competition
get out of the marketplace." (Advocate.com)

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