Logo and Netflix
to Collaborate on Distribution

Logo, the television channel that caters to an LGBT audience, finalized a collaboration deal Thursday with the world's largest online DVD rental site, Netflix. The promotional agreement gives the two corporations the opportunity to work together as well as to benefit from one another's assets. Netflix will be given exclusive access to DVD copies of Logo series, and Logo will promote Netflix through commercials, according to a statement issued by the companies on Thursday. The network will also benefit from the Netflix recommendation system, which makes movie and television show suggestions to its users based on their rental history.

Leisl Copland, head of Netflix's original content division, emphasized the importance of diversity in the corporation, saying in the press release, "Netflix is committed to expanding the reach of a broad range of diverse content using multiple channels to speak to varied audiences. Through such ventures, we are able to broaden our scope by becoming a destination for contemporary and relevant material which grants audiences immediate access to hard-to-find programming through our DVD and streaming platforms." (The Advocate)