BY Brandon Voss
July 09 2010 5:25 PM ET
From its 1985 opening until its untimely closure on gay pride Sunday in 2008 due to rising rents in Manhattan’s Meatpacking District, Florent bloomed as a unique 24/7 dining institution ruled by charismatic gay owner Florent Morellet, an HIV-positive equal rights and AIDS activist with a sweet tooth for drag parties and posting his T-cell count above the daily special. Native New Yorker and longtime Florent devotee David Sigal documented the iconic diner’s last months and interviewed its most famous fans in Florent: Queen of the Meat Market, which screens July 11 and 14 at Outfest 2010 — his third showing at Outfest after The Look, a 2003 film about a teen modeling competition, and Conception, a 1996 short about a lesbian couple having a baby with their gay friend. Sigal, who’s also a co-producer of the upcoming spy thriller Fair Game, laments the empty spot Florent’s finale left on the scene and in his stomach.
The Advocate: Florent clearly meant many different things to many different people. What about the place compelled you to make a film about it?
David Sigal: I felt like this little diner in the Meatpacking District had so many stories to tell — stories about New York, activism, historical preservation, art, celebrity, culture, and how one person could really make a difference.
As someone who moved to New York in 2004, I only thought of Florent as a fun joint where I could get good food after a night of drinking. But as Sean Strub, founder of Poz, says in the film, “What Florent has meant to people with AIDS since the earliest days of the epidemic is difficult to overestimate. Much more than a restaurant, it’s a movement.” I was oblivious to the living wills printed on menus in the early years of the epidemic and Florent’s practice of posting his T-cell count on the specials board since his diagnosis in 1987. Were you aware of that history?
Not really, to be honest. I was more of a regular customer. I went to NYU film school, and those days I may’ve been a late-night customer, but in the later years I turned into more of a 7 a.m., 8 a.m. breakfast type of guy. The more I found out about him when I started doing research, the more I felt like that there was really a story to tell here. I was intrigued with how Florent was able to use activism as a tool in business, and yet most people never really knew it because everyone was having so much fun. It wasn’t heavy political activism because he did it so tongue-in-cheek, and I admired that. You’d think that a restaurateur coming out as HIV-positive might’ve turned some people off, but I’ve never heard anything negative like that, and I must’ve talked to 300 people. He took a lot of risks and chances, but nothing really seemed to have backfired.
But you didn’t know that the restaurant would be closing due to the landlord’s drastic rent increase when you first started filming.
Not at all. I knew him casually through mutual friends. I knew people in local community politics — my partner of 17 years is on the community board with Florent — so I mostly knew him through them, and I would talk to him. He’s a really warm guy with so many stories, so I called him on the phone, gave him a little idea of what I wanted to do, and he said, “Let’s get together and talk.” I went over to his apartment one morning, and I just happened to bring my little camera with me. He immediately agreed, so we started filming that second. There’s one scene in the movie that’s from that initial meeting where he shows me his grandmother’s cookbook. And off we went, and we kept talking for six months. Around halfway through, about March or April of 2008, I found out the restaurant was going to close, so we were there to document those last five weeks, including the last night the restaurant was open.
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