W Hotels' Turn It Up for Change Supports HRC, Marriage Equality

Many know W Hotels is devoted to providing comfortable, chic properties that travelers love coming home to. It turns out that the company is also devoted to fighting for LGBT rights.

In fact, the struggle for equality has been an important issue since the brand was established nearly two decades ago. Now, W Hotels has partnered with both the Human Rights Campaign and "fierce equality advocate" Jennifer Hudson for a new initiative called Turn It Up for Change: Love Has No Limit. Hudson will serve as spokeswoman for the new campaign.

"I owe a large part of my success to the lesbian, gay, bisexual, and transgender community, who has embraced and supported me from early on in my career," Hudson said in a statement. "That is why I am thrilled to join forces with W Hotels and the HRC to use the power of music to promote LGBT equality. We have already come a long way on this topic in such a short time, but now it's time for the final push. It's time to 'turn up' the volume on this crucial human rights issue."

The Turn It Up initiative will donate 20 percent of proceeds from each party, after-party, and club night at select W Hotels to fund HRC's mission to end anti-LGBT discrimination in employment, housing, military service, and marriage rights.

In addition to featuring Hudson's acclaimed pro-equality video that accompanies her hit single "I Still Love You," the Turn It Up site offers information on any number of swanky soirees at W Hotels across the nation as well as opportunity to donate directly to the HRC.

Find the complete schedule of W Hotels' Turn It Up for Change events at StarwoodPromos.com/lovehasnolimit. Check out the #turnitupforchange hashtag on Twitter for more information.