Straight Couple Makes Fortune Creating LGBT Greeting Cards

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A millennial Canadian couple have used their creativity and business savvy to serve an audience that is too often ignored by the mainstream greeting card industry — the LGBT community. 

Stephanie MacDonald of Halifax, Canada, took it upon herself to design a greeting card for her lesbian aunt’s wedding after she couldn’t find one on the market that portrayed two women tying the knot, according to a profile published recently in Forbes. That initial effort to create a personalized card for her aunt’s special day eventually gave rise to Halifax Paper Hearts, a company run by MacDonald, 28, and boyfriend Lucas Rowe, 27.

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“I got excited about the idea and started creating,” MacDonald told the publication of the inspiration behind her business. “I came up with 25 designs based on my own real-life relationships and experiences.”

Since launching the company last fall, MacDonald has sold over 5,500 greeting cards. Her designs, which include cartoon depictions of same-sex and interracial couples, are now sold in over 30 stores in the U.S. and Canada, Forbes reports.

See some of Halifax Paper Hearts’ designs on its official website here.

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