Ohio AIDS ad campaign focuses on minorities
BY Advocate.com Editors
October 14 2002 11:00 PM ET
Buses in seven Ohio cities are being used as traveling billboards as part of a campaign to increase HIV/AIDS awareness among minorities. The program began on October 12 with a rally at the statehouse in Columbus. The campaign, called "Get on the Bus," includes vehicles wrapped with images of African-Americans, Native Americans, Asians, and Latinos, with the slogan "Know the Facts. Get Tested." The ad campaign is the first phase of a $325,000 statewide effort to raise HIV/AIDS awareness among minorities. Sue Crumpton, executive director of the Columbus AIDS Task Force, said putting the message on buses is a good idea. "Catching people's attention this day and age is hard to do," she said. "Putting it on a bus puts it in front of you and, hopefully, triggers a change in behavior or makes someone want to go and get tested."