Global fund launches media campaign
September 10 2004 11:00 PM ET
In an effort to raise public awareness and raise money for HIV prevention and treatment programs worldwide, the United Nations-backed Global Fund to Fight AIDS, Tuberculosis, and Malaria has announced a new global media campaign. "We have an obligation to make ourselves known, both what we do and what our goals are. This media campaign is a first step in raising our profile and gaining support for our global program," said global fund director Richard Feachem. More than 40 French magazines and newspapers are taking part in the print media campaign. A film and television campaign, set to begin later this month, will feature 30-second TV spots and 50-second advertisements for use in movie theaters. The campaign is slated to expand to Germany, Italy, Japan, and the United Kingdom in November.