Canadian AIDS and
health care groups have launched a new HIV prevention
campaign, called “Gay Men Play Safe,”
throughout the country in an effort to lower HIV
infection rates among sexually active gay and bisexual men.
The campaign, spearheaded by AIDS Vancouver, an AIDS service
organization in British Columbia, includes bilingual
ads that will appear on billboards, at bus shelters,
and in public restrooms that include “pet
names” for the penises of gay men and the tagline:
“Whatever you call it, thanks for keeping it
safe.” Funded by a $475,000 grant from the
Public Health Agency of Canada, the campaign also includes
an English-language Web site at www.gaymenplaysafe.com
and a French-language site at www.nousjouonssafe.com.