CONTACTStaffCAREER OPPORTUNITIESADVERTISE WITH USPRIVACY POLICYPRIVACY PREFERENCESTERMS OF USELEGAL NOTICE
© 2024 Pride Publishing Inc.
All Rights reserved
All Rights reserved
By continuing to use our site, you agree to our Private Policy and Terms of Use.
From tapping into the national obsession with cricket to using advertising slogans on soft-drink bottles, India is employing a variety of methods to promote HIV prevention messages. In the world's second-most populous nation, condom use is still low, and most HIV cases are in rural areas.
In July the country's National AIDS Control Organization introduced a bold campaign in newspapers asking cricket-crazed Indians to save their "wickets" and not lose their "stumps" to AIDS. To illustrate the point, the advertisement featured three cricket wickets covered with condoms, a significant departure from more conservative TV ads like the one featuring Indian captain Rahul Dravid wearing a helmet and asking people to protect themselves.
S.Y. Quraishi, NACO's outgoing chief, says his agency is in talks with Coca-Cola and PepsiCo to have the soda giants put generic messages like "For an AIDS-free India" on bottles destined for rural areas. "Fighting HIV is a national cause," said Quraishi. "We need to get the message across and want to piggyback on Coke and Pepsi," he said, adding that NACO also wants to send packs of condoms with crates of soft drinks to stores in rural areas.
NACO, which has come under fire in the past for its sluggish response to HIV prevention, said it is ready to push the envelope of what is socially acceptable in order to get the message across. "Some people may be shy, but you have to get them to talk about sex and AIDS," said Quraishi. (Reuters)
Want more breaking equality news & trending entertainment stories?
Check out our NEW 24/7 streaming service: the Advocate Channel!
Download the Advocate Channel App for your mobile phone and your favorite streaming device!
From our Sponsors
Most Popular
Here Are Our 2024 Election Predictions. Will They Come True?
November 07 2023 1:46 PM
Meet all 37 of the queer women in this season's WNBA
April 17 2024 11:24 AM
17 Celebs Who Are Out & Proud of Their Trans & Nonbinary Kids
November 30 2023 10:41 AM
Here Are the 15 Most LGBTQ-Friendly Cities in the U.S.
November 01 2023 5:09 PM
Which State Is the Queerest? These Are the States With the Most LGBTQ+ People
December 11 2023 10:00 AM
These 27 Senate Hearing Room Gay Sex Jokes Are Truly Exquisite
December 17 2023 3:33 PM
10 Cheeky and Homoerotic Photos From Bob Mizer's Nude Films
November 18 2023 10:05 PM
42 Flaming Hot Photos From 2024's Australian Firefighters Calendar
November 10 2023 6:08 PM
These Are the 5 States With the Smallest Percentage of LGBTQ+ People
December 13 2023 9:15 AM
Here are the 15 gayest travel destinations in the world: report
March 26 2024 9:23 AM
Watch Now: Advocate Channel
Trending Stories & News
For more news and videos on advocatechannel.com, click here.
Trending Stories & News
For more news and videos on advocatechannel.com, click here.
Latest Stories
Iraq postpones vote on bill punishing gay sex with death
April 20 2024 1:31 PM
Russian poetry contest bans entries from transgender poets
April 20 2024 1:25 PM
Here's who won 'RuPaul's Drag Race' season 16
April 20 2024 1:01 PM
The Tip Off: A beginners guide to the WNBA
April 20 2024 11:06 AM
John Fetterman challenges Pa. school board’s cancellation of talk by gay actor
April 19 2024 2:39 PM
New study finds inadequate response to mpox outbreak
April 19 2024 2:06 PM
Fighting back against MAGA’s attacks on equality
April 19 2024 1:00 PM
Just one Christian Nationalist group is behind Idaho's bans on trans care and abortion
April 19 2024 11:57 AM
Linda Perry opens up in new documentary, premiering in June at Tribeca Festival
April 19 2024 11:43 AM
Trans woman loses lower legs in NYC subway attack. Now, friends rally to help her
April 19 2024 10:06 AM
Black trans woman África Parrilla García shot to death in Puerto Rico
April 18 2024 4:55 PM
Marjorie Taylor Greene has sunk so low even Fox News can't stand her anymore
April 18 2024 4:04 PM
Single lesbians are avoided by straight women, but not straight men. Here's why.
April 18 2024 3:18 PM