The Asian Pacific
AIDS Intervention Team, based in Los Angeles and Orange
County, Calif., on Monday announced it will launch a new
nationwide advertising campaign aimed at reducing
HIV-related stigma in Asian-American communities,
The Orange County Register reports. The
campaign will include 30-second public service
announcements featuring prominent Asian-Americans talking
about the disease in Cantonese, Vietnamese, Hindi, and
Tagalog. The spots also will include referrals to
local AIDS services designed to meet the cultural
needs of Asian-Americans, says APAIT program director Tim
Young. According to the Centers for Disease Control
and Prevention, Asian-Americans and Pacific Islanders
account for about 1% of the new HIV infections
reported in the United States each year. (The
Advocate)