Motorola joins Bono-backed Project Red HIV effort
May 19 2006 12:00 AM ET
maker Motorola has signed on as the fifth major
corporate partner in the HIV awareness fund-raising and
education campaign dubbed Project Red, so named
because of the red-colored products sold to help raise
money to fight AIDS in developing nations, the Chicago
Tribune reports. The campaign, launched in January
by U2 lead singer Bono, is aimed at raising money for the
Global Fund to Fight AIDS, Tuberculosis, and Malaria.
Motorola will offer a red version of its Slvr mobile
phone, which will be available in Europe later this
year and in North America soon thereafter, campaign
officials say. Other corporate partners donating a
portion of their profits from the sale of Project Red
items include the Gap, Armani, Converse, and American
Express. (The Advocate)
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