BY Advocate.com Editors
June 25 2003 12:00 AM ET
GLCensus Partnership announces second annual GLBT consumer survey
The GLCensus Partnership, a joint effort between Syracuse University and OpusComm Group, will unveil its second annual GLBT Consumer Online Census on July 7, delving further into the spending habits and overall economic structure of gay, lesbian, bisexual, and transgendered people. New topics will be added to the original survey areas covered in the annual study. Following the success of last year's study, the GLCensus Partnership has been building a database of thousands of GLBT members who are registering each month to participate in this year's survey. The 2003-2004 G/L Consumer Online Census will be made available to members of the worldwide GLBT community from July 7 through August 18, 2003, at www.glcensus.org. The study will include basic demographics, including gender, self-identification, ethnicity, geography, family-relationship structures, occupation, and household income as well as spending habits in a number of targeted industries.
The annual G/L Census survey was intended to become one of the tools used to educate mainstream advertisers about gay consumers, which had been largely ignored for many years. The results were remarkable, according to Jeffrey Garber, president of OpusComm Group and founder of the partnership along with Syracuse University. "With the G/L Census, our hope was to get a higher, more respectable number of respondents, making it the largest independent survey of the GLBT consumer market to date," Garber said. "Last year we drew a record response of 8,831 respondents. That is practically unheard-of in research of any kind, much less in a targeted community considered so elusive."