BY Advocate.com Editors
June 24 2003 11:00 PM ET
GLCensus Partnership announces second annual GLBT consumer survey
The GLCensus Partnership, a joint effort between Syracuse University and OpusComm Group, will unveil its second annual GLBT Consumer Online Census on July 7, delving further into the spending habits and overall economic structure of gay, lesbian, bisexual, and transgendered people. New topics will be added to the original survey areas covered in the annual study. Following the success of last year's study, the GLCensus Partnership has been building a database of thousands of GLBT members who are registering each month to participate in this year's survey. The 2003-2004 G/L Consumer Online Census will be made available to members of the worldwide GLBT community from July 7 through August 18, 2003, at www.glcensus.org. The study will include basic demographics, including gender, self-identification, ethnicity, geography, family-relationship structures, occupation, and household income as well as spending habits in a number of targeted industries.
The annual G/L Census survey was intended to become one of the tools used to educate mainstream advertisers about gay consumers, which had been largely ignored for many years. The results were remarkable, according to Jeffrey Garber, president of OpusComm Group and founder of the partnership along with Syracuse University. "With the G/L Census, our hope was to get a higher, more respectable number of respondents, making it the largest independent survey of the GLBT consumer market to date," Garber said. "Last year we drew a record response of 8,831 respondents. That is practically unheard-of in research of any kind, much less in a targeted community considered so elusive."
- Women Ellen's Oscars' Selfie Gets Simpson-ized! March 06 2014 7:56 PM
- Travel General Motors Hopes to Impress You at Mammoth Gay Ski Week March 06 2014 7:24 PM
- Women WATCH: American Idol's Out Contestant MK Nobilette Does 'Drops of Jupiter' March 06 2014 7:18 PM
- Books Gay Propaganda Brings Russian Love Stories to Light March 06 2014 6:06 PM
- Film Jamie Lee Curtis Bringing Life of First Gay Baseball Player to Big Screen March 06 2014 5:48 PM
- Politics Here's Why Facebook Is Sponsoring Right-Wing CPAC March 06 2014 5:12 PM
- Media News Anchor on Russia's RT Network Quits Job on Air in Protest March 06 2014 4:34 PM