Kirk Reynolds
made just the kind of offensive gaffe he'd preached to the
49ers players about avoiding. San Francisco's well-liked
public relations director is on his way out of the
organization after producing a controversial in-house
video meant to prepare players for dealing with the
media. The video showed players exactly what not to do, all right. The 15-minute film, leaked to the San
Francisco Chronicle, features racist jokes,
lesbian soft-core porn, and topless blond women--and
even a scene of Reynolds impersonating San Francisco
mayor Gavin Newsom in the mayor's office. Reynolds called it
a "terrible mistake," adding that while the video did
not prompt his recent resignation to explore other
interests, the incident would likely speed up the
process of leaving. "I'm more sorry than anybody," he said in a phone
interview with the Associated Press. "My intention was
to deliver a message important to our team. Certainly
the execution and my decision-making were way out of
line. I deeply regret it." Reynolds said he made the video to coach players
on handling media questions in diverse San Francisco
and never meant it for public consumption. The video
was shown to players last August during training camp
in Santa Clara, where it was part of a diversity workshop.
"I certainly offended people, and I never intended to
offend anybody," Reynolds said. "Anybody who knows me,
that's not a reflection of who I am. I did something
for a certain audience that got out of hand.... It was
contradictory to my values and beliefs and contradictory to
the team's values. I completely apologize to anybody
who was offended." The mayor and the city's gay leaders are among
those furious about the video, and Reynolds knows the
anger probably stretches across the country. The
team's owners are embarrassed. The Chronicle
published an image showing Reynolds with the
half-naked women under a screaming headline Wednesday.General manager Terry Donahue showed a snippet of the
video to team owner John York in January, just one day
before he was fired, and sent a copy to York at York's
request in March. Team lawyer Ed Goines got the tape
about three weeks ago, the Chronicle reported.
Team owners Denise and John York on Wednesday called the
video offensive, inexcusable, and "absolutely
contradictory to the ideals and values of the San
Francisco 49ers." "Ostensibly, the video was created
to raise player awareness about how to deal with the media
and to demonstrate by example how poor conduct can
unintentionally make news," the Yorks' statement read.
"Unfortunately, this video is an example in itself." An NFL statement supported the Yorks' viewpoint.
"We share their view that the video was inappropriate,
offensive in every respect, and of no value
whatsoever," the league said. "It does not reflect the
49ers' values and traditions or those of the league and its
member clubs." Goines said in a statement that the
team's executives never reviewed or approved of the
video and that he has since issued "appropriate
discipline to the person or persons responsible." But several players defended Reynolds. Linebacker
Julian Peterson, who appeared in the video as a
panhandler, said the video wasn't meant to hurt
anyone's feelings. "I know Kirk personally. I know he has
not addressed anybody with racial slurs," Peterson
said. Center Jeremy Newberry, who had surgery on his
knee Tuesday, said Reynolds was misunderstood. "He was
just trying to show people's biases and how stupid
people can be," Newberry said. Reynolds opens the film sitting behind the
mayor's desk, then goes to Chinatown, where a 49ers
team consultant uses racial slurs about Chinese
people. Next comes a topless lesbian wedding filmed at a
strip club and officiated by Reynolds, again
impersonating the mayor. "I know the courts say we
can't do this," Reynolds says before the happy couple
engages in heavy petting. "We make our own rules here in San Francisco." Reynolds then goes to SBC Park, where acting as "mayor"
he throws out the opening pitch, then takes a bribe
from the catcher, who thanks him for supporting
"hookers and booze." "You do something controversial,
you say something controversial, it will have an
impact on this team. So remember, be mindful of your
actions," Reynolds says, wearing only a towel before
joining three topless blonds for a group hug in a
strip club's dressing room. Newsom--shown the tape by the
Chronicle--was not amused. "It wasn't right to
do it to the Asian community, particularly the Chinese
community. It was wrong to do it to the gay and
lesbian community. It was wrong to exploit women as they
were exploited in this video," the mayor told Fox
affiliate KTVU. "The video is reprehensible." Coach Mike Nolan, left to face the media
Wednesday at the 49ers' practice facility, stressed
that the video reflected decisions made by an old
"regime" and that York has since put the team in the right
direction. "I will say this: We do a lot of the sensitivity
training, and we do it in the right manner. This is an
example of how you do not do it," said Nolan, who was
hired in January. "That's not what the 49ers will be
about." (AP)