After CBS sparked outrage by agreeing to a Super Bowl ad featuring
college football player Tim Tebow and his mother speaking out against
abortion, network officials are now saying they have new rules allowing
"advocacy" ads to run during the big game.

The network has eased restrictions on such ads — as long as they are "responsibly produced," they are acceptable to be aired during the Super Bowl, CBS officials told the Los Angeles Times. CBS will allow other issue-oriented ads to run during the few remaining commercial time slots available during the February 7 Super Bowl. The Tebow ad — which cost between $2.5 million and $2.8 million — is funded by Focus on the Family, a group adamantly opposed to both reproductive and gay rights.

CBS took flak in 2004 for rejecting a gay-friendly ad by the United Church of Christ; network officials say that under their new rules, that commercial would be allowed to air.

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