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The marketing changes mark the second major concession from Luna. Last month, he agreed to change the film’s trailer in response to an outcry over its inclusion of recent hate-crime murder victims Angie Zapata and Jorge Mercado.

Both modifications suggest complications inherent to the genre Luna calls “transploitation,” of which his new film is the first example.

“When I wrote the film, I wanted to take a serious subject matter but give it in a very light and entertaining way to where you don’t realize you‘re in a way being preached to until the next day after you’ve left the theater,” he said. “If the violence in the film is slightly over the top, it’s also very serious in those parts, which also fits in with that genre. I was wanting to do an old-fashioned revenge flick but with transgender women and it seemed to make sense to call it ‘transploitation.’”

Luna, who said he has transgender family members, added that he has been surprised by the extent of opposition to his film.

“I never expected this to happen with it,” he said. “All of my films have sort of that camp value. I don’t know if I could make a serious movie from beginning to end. As brilliant as a movie like Boys Don’t Cry was, I loved the film and it deserved everything it got and all of the awards, but I would never watch it a second time. Because it was just, you know, torture, torture, rape, beat up, torture, and then the movie ends. I didn’t want that. I wanted something more entertaining, I guess.”