Olympic Pride Pins Go on Sale

The city of London is hoping to drum up excitement among gay sports fans for the 2012 Olympic Summer Games by selling Olympic Pride pins on eBay.

According to the description, "This is the first in a series of pin badges to celebrate diversity and engage all communities in support of the London 2012 Games. This pin badge features the rainbow flag and the London 2012 Olympic logo and is launched in support of the Lesbian, Gay, Bisexual and Transgender (LGBT) community."

Bids for the pins start at five pounds, or about $8.