Universal Pulls Vaughn Trailer
BY Advocate.com Editors
October 08 2010 1:15 PM ET
The Gay and Lesbian Alliance Against Defamation has released a statement correcting misinformation reported by website Deadline about the watchdog organization's response to the film The Dilemma. The statement reads:
"Last month Universal shared a link to the trailer for the film The Dilemma with GLAAD. After reviewing, GLAAD called on Universal to remove the scene where the word 'gay' was used as a pejorative from the trailer. Today, after Anderson Cooper also spoke out against the scene, Universal confirmed to GLAAD that the offensive joke will be removed from promotional campaigns from this point forward, including in the trailer currently playing in movie theaters.
"'The use of the word "gay" in this trailer as a slur is unnecessary and does nothing more than send a message of intolerance about our community to viewers,' said GLAAD President Jarrett Barrios."
We previously reported:
Universal Pictures has decided to pull the trailer for the Vince Vaughn comedy The Dilemma and replace it with a new one later today, reports website TMZ.
A rep for Universal Pictures tells TMZ, "The teaser trailer for The Dilemma was not intended to cause anyone discomfort. In light of growing claims that the introduction to the trailer is insensitive, it is being replaced. A full trailer, which has been in the works for some time, will post online later today."
We previously reported:
Universal Studios plans to replace the trailer for The Dilemma, the Ron Howard-directed comedy that stars Vince Vaughn, after Anderson Cooper and others have expressed objection, reports entertainment website Deadline.com.
In the first scene of the trailer, Vaughn's character says "Ladies and Gentlemen, electric cars are so gay," to a packed conference room. Cooper criticized the trailer while discussing school bullying on Ellen DeGeneres's talk show earlier this week.
Deadline's Nikki Finke reports she has learned the studio will respond to the pressure from Cooper and others and plans to alter the trailer.
She writes, "However, studio executives still appear bewildered by the situation 'because we showed the trailer to gay groups like GLAAD and gay executives here and gays in our marketing department and no one was offended and everyone had a positive response.'"