Gay Nascar Fan Profiled in
BY Advocate.com Editors
November 14 2010 3:30 PM ET
Nascar: It's not just for straight people. Or at least that's the message from Michael Myers, a Las Vegas sales manager, part-time journalist, and founder of Queers4Gears.com.
The website has gained traction among LGBT auto racing fans, now attracting about 2,000 unique visitors a month — and likely more than that in the near future, thanks to a Saturday New York Times feature on the website and its 37-year-old founder.
"Nascar has more fans who are accepting of me being gay than gays have
been accepting of me being a Nascar fan," Myers said.
Myers's boosterism among gay Nascar fans hasn't gone unnnoticed: He recently arranged a ticket discount for LGBT fans to the Sprint Cup race at Phoenix International Raceway on Sunday.
Nascar spokesman Andrew Giangola said the sport has a diverse fan base. "We market it very broadly, as opposed to specific
demographic segments. For example, while women make up 40% of
the Nascar fan base, we position the sport more generally to all sports
fans and would-be fans.”
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