CONTACTStaffCAREER OPPORTUNITIESADVERTISE WITH USPRIVACY POLICYPRIVACY PREFERENCESTERMS OF USELEGAL NOTICE
© 2024 Pride Publishing Inc.
All Rights reserved
All Rights reserved
By continuing to use our site, you agree to our Private Policy and Terms of Use.
Marketers repeatedly point to studies showing LGBT people appreciate when an ad obviously takes us into consideration, and so the Gay and Lesbian Alliance Against Defamation has thanked them by honoring what it says are the best gay-themed ads from the last year.
GLAAD's acting president, Mike Thompson, noted in a statement announcing the 2011 Amplifier Awards today that when his group began more than 20 years ago "fair and accurate images of LGBT people were few and far between." Things are improving, as evidenced by this year's picks, even if, he said, "The advertising industry is still behind news and entertainment media in terms of including images that reflect the diversity of LGBT people."
The GLAAD list includes the heart-warming commercial from Google Chrome that featured the It Gets Better campaign. And we've rounded up a few of the most memorable nominees in the following pages. Get a complete list at GLAAD's website.
Outstanding TV Campaign - Mainstream Market
"The Web is What You Make of It: It Gets Better Project"
Google Chrome's ad featuring the It Gets Better Project aired for the first time during, of all things, an episode of Glee. And praise for the commercial spread quickly among the LGBT community. It's hard to think of a more touching ad that you actually wanted to share with your friends as soon as you saw it.
Outstanding TV Campaign - LGBT Market
"Cocktail Cabaret" (Absolut Vodka/RuPaul's Drag Race)
Drag queens advertising for liquor just seems like an obvious match. But this series featuring contestants from RuPaul's Drag Race took things to a more personal level than you might have expected.
Outstanding TV Campaign - LGBT Market
"The Experts" (Expedia/TripOut)
There's some useful advice in here on when and where sandals are appropriate while traveling. Take heed. And then set out to find yourself.
Expedia: The Experts from Courtney Powell on Vimeo.
Outstanding Print Campaign - Mainstream Market
"Stick Around. Things Get Interesting." (Kaiser Permanente)
There's a story behind this picture, with interracial couples, some punk styling in one corner, and a gay couple standing prominently in front with their baby. The ad asks, "So you want to know how the story of your family unfolds? Book your mammogram today and stick around -- things are going to get a whole lot more interesting."
Outstanding Print Campaign - Mainstream Market
"So What's Cooking in the Kitchen" (GE Monogram)
This print ad is obviously not intended to be viewed online. But you can learn more about the story behind it and one designer's quest for the ideal kitchen on GE's website. You'll be impressed by (and perhaps relate to) a dogged search for perfection.
"Beach Towel" (American Airlines)
Running an ad on a gay channel or within a gay publication ensures the LGBT community will see it. Here's an example of an ad on display where anyone could find it. The tagline reads, "Proud to support the community that supports us."
Outstanding Print Campaign - LGBT Market
"Wells Fargo Advisors ADPA Campaign" (Wells Fargo)
Marriage isn't legal in many places. So this ad promises advice on how to protect your "nest egg" for a domestic partner. But there's something nice about showing gay seniors passing time at the bowling alley, just like your straight grandparents always did.
Outstanding Social Marketing Campaign
"I Love My Boo" (GMHC)
This Facebook campaign promises "real young men of color loving each other passionately. Rather than sexualizing gay relationships, this campaign models caring, and highlights the importance of us taking care of each other." The images also appeared throughout New York City.
Want more breaking equality news & trending entertainment stories?
Check out our NEW 24/7 streaming service: the Advocate Channel!
Download the Advocate Channel App for your mobile phone and your favorite streaming device!
From our Sponsors
Most Popular
Here Are Our 2024 Election Predictions. Will They Come True?
November 07 2023 1:46 PM
Meet all 37 of the queer women in this season's WNBA
April 17 2024 11:24 AM
17 Celebs Who Are Out & Proud of Their Trans & Nonbinary Kids
November 30 2023 10:41 AM
Here Are the 15 Most LGBTQ-Friendly Cities in the U.S.
November 01 2023 5:09 PM
Which State Is the Queerest? These Are the States With the Most LGBTQ+ People
December 11 2023 10:00 AM
These 27 Senate Hearing Room Gay Sex Jokes Are Truly Exquisite
December 17 2023 3:33 PM
10 Cheeky and Homoerotic Photos From Bob Mizer's Nude Films
November 18 2023 10:05 PM
42 Flaming Hot Photos From 2024's Australian Firefighters Calendar
November 10 2023 6:08 PM
These Are the 5 States With the Smallest Percentage of LGBTQ+ People
December 13 2023 9:15 AM
Here are the 15 gayest travel destinations in the world: report
March 26 2024 9:23 AM
Watch Now: The Daily
Trending stories from our video partner Advocate Channel.
For more videos and shows go to advocatechannel.com.
Trending stories from our video partner Advocate Channel.
For more videos and shows go to advocatechannel.com.
Latest Stories
Trans woman Andrea Doria Dos Passos beaten to death in Miami Beach; arrest made
April 24 2024 4:36 PM
TikTok may be banned in the U.S. after Biden signs new law — Why?
April 24 2024 3:43 PM
Serial killer of gay men in New Orleans released after 46 years in prison
April 24 2024 2:16 PM
The 'largest bi+ event in the world' is happening this year. Here's when and where
April 24 2024 12:42 PM
What happens if Donald Trump is jailed for criminal contempt?
April 24 2024 12:22 PM
Megan Rapinoe, Sue Bird, and more urge NCAA to stand up for trans inclusion
April 24 2024 8:00 AM
Over 90% of trans youth live in states pushing anti-trans legislation: report
April 23 2024 10:08 PM