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May 04, 2007

Coke museum to host Warhol exhibit

In a mingling of pop art and advertising, about 30 Andy Warhol renderings of Coca-Cola's curvy trademark bottle will go on display at a new museum near the headquarters of the world's largest beverage maker.

Most of the paintings, pencil sketches, and screenprints—all about Coke, except for a self-portrait—will be on exhibit beginning May 24 at the World of Coca-Cola museum in Atlanta.

The paintings are on loan for a year from the Andy Warhol Museum in Pittsburgh. A half-hidden Coke logo looms above the trademark bottle in a dark 70-by-52-inch painting on linen from 1961. A violet splash of color spills from a Coke can in a large screenprint created for a 1985 cover of  Time magazine that was never published.

And perhaps most amusedly self-conscious of all, there's a black-and-white photograph from the 1970s of an empty Coke bottle standing next to a can of Campbell's tomato soup—another of Warhol's pop icons.

''Warhol took art and made it available to the everyday man, and everybody understood it,'' said Ted Ryan, the exhibit's curator for the Coca-Cola Co. ''Everybody owns a piece of Coke, or a piece of Marilyn, at least in the imagination.''

The new Coke museum replaces one that opened in 1990 and closed April 7 after drawing about 13 million visitors. Aside from its always-popular tasting lounge of Coca-Cola products from around the world, the new, twice-as-big museum features more than 1,000 Coke artifacts never exhibited before.

With images including Campbell's soup cans and Marilyn Monroe, Warhol made a career of turning everyday objects and famous faces into pop art. He died in 1987. (AP)

© 2009 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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