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June 19, 2007

Toronto targets gays in tourism campaign

Toronto is attempting to prove to gays and lesbians that the city is one of the world’s best travel destinations. David Whitaker, president and CEO of Toronto’s tourism board, said in an interview Friday with The Globe and Mail newspaper that an influx of gay American travelers could mean a significant boom for the economy.

Tourism Toronto’s research shows that gay men spend an average of $800 on a trip and that gays spent a cumulative 15 nights in a hotel room per year.

A $300,000 ad campaign will target gay travelers in New York, Chicago, San Francisco, and Los Angeles, the Globe and Mail reports. The campaign’s tagline, “As Gay as it Gets,” will be splashed across billboards and print ads. (The Advocate)

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