Clear as Mud: 7 Times Support Didn't Sound Supportive

For major companies claiming to support their LGBT customers, here's what not to do.

BY Trudy Ring

April 01 2014 5:00 AM ET

Barilla: In September the Italian pasta company’s chairman said Barilla would never feature a gay couple in an ad and that he also opposed adoption by gays. And if they didn’t like it, he said, they could eat someone else’s pasta. LGBT activists immediately said they’d be happy to. The company then announced a “diversity and inclusion” initiative, but we haven’t heard of any concrete actions coming out of it. Still, The New York Times thinks the boycott is over; we think such a call is premature.

Tags: Politics

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