26 Million People Change Profile Pictures With Facebook's Rainbow Pride Filter

Photos from Facebook/Leonardo DiCaprio, Anne Hathaway, Elizabeth Warren, Elizabeth Banks, Mark Zuckerberg, Arianna Huffington, Arnold Schwarzenegger

As anyone with a Facebook account can attest to, this past weekend saw rainbows sweep across the social media site. In honor of Pride, and in anticipation of the Supreme Court's marriage equality decision, Facebook developed a program to allow users to quickly and easily add a rainbow filter to their profile images. Originally created by two interns, the company saw the concept's promise and streamlined the process.

Their idea triggered a global viral event unto itself, with more than 26 million people around the world transforming their profiles into visible statements of LGBT pride and support. So far the photos received more than half a billion likes and comments, and the momentum shows no sign of slowing down.

In fact, demand for other forms of filters prompted The Advocate to find ways transgender and bisexual readers and their supporters could add filters of their own.

Among the millions were a number of familiar faces, with stars like Leonardo DiCaprio, Elizabeth Banks, and Arianna Huffington taking part. Arnold Schwarzenegger had a particulalry memorable encounter with an anti-gay fan: