A Celebrity Craze for the Masses

A former celebrity craze has become available to anyone with a refrigerator.

BY Matthew Breen

November 05 2013 4:00 AM ET

Not surprisingly, I was food-obsessed for the three days, I didn’t actually feel hunger pangs. I’m 6-foot-3 and over 200 pounds, so I knew a 900-calorie-per-day cleanse would have an effect on me physically and cognitively. The first day was fine, but by day 3, my boyfriend was com- plaining that I couldn’t hold up my end of a conversation. I felt quite healthy, which isn’t always the most satisfying feeling, and lighter, like I had hit a reset button. I did miss chewing, and opted for an additional, but sanctioned, green salad (no dressing, just lemon) one afternoon, which I chewed while floating around in a mild, lightheaded haze.

To Ritual Cleanse’s guidelines (no alcohol, talk to your doctor before doing this), I’d add my thoughts: Don’t do it for more than a few days. I’m not a doctor, and this is not medical advice, but you’d probably be fine eating nothing for a few days in a row if you went back to eating healthy afterward. Fasting is a worldwide, ancient tradition. But a modified fast of fruits and veggies full of vitamins, minerals, and other nutrients — well, that’s all good stuff.

Theoretically, I could have done the juicing at home, but it’s a mess, and I’m as unlikely to do it as I am to go the juice shop on the corner — quite literally two blocks away—and organize my own cleanse. But give it to me all in one package, and I’m on board for a short stretch. And then I need to chew again.

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