By Advocate.com Editors
Originally published on Advocate.com March 20 2002 12:00 AM ET
It's a first no matter how you slice it: ABC's All My Children is writing its sponsor into the series plots, and the sponsor is paying big bucks for the privilege. According to Daily Variety, Revlon is shelling out between $3 million and $7 million to be portrayed as the archrival to Enchantment, the fictive cosmetics company owned by AMC's veteran bad girl Erica Kane (Susan Lucci). Not only that, but Erica will be sending her lesbian daughter, Bianca (Eden Riegel), to spy on Revlon's activities. Will Bianca's disguise involve extra eyeliner? Stay tuned.