Google "Gay" for Sign of Solidarity

By Lucas Grindley

Originally published on Advocate.com June 20 2011 11:10 AM ET

Google’s signal of its solidarity with gay people got a little more noticeable this Pride Month.

Run a search for “gay” and related terms and users see a swooping rainbow appear next to the search box at the top of results pages. During previous pride months, Google had included a thin rainbow bar above results.

The festive sign of support follows a nationwide ad campaign in which the It Gets Better brand of viral videos played a huge role in promoting Google’s Web browser, Chrome. The company’s employees taped their own contribution to the series in 2010.