Will the Real Madame Please Sit Up?

By Advocate Contributors

Originally published on Advocate.com October 11 2010 4:00 AM ET

 When Wayland Flowers died in 1988, he left ownership of his creation—campy, raunchy puppet Madame—to Marlena Shell…or Mark Paquette. It all depends on whom you ask.

For 22 years the novelty act Flowers made famous on shows like Solid Gold, The Hollywood Squares, and the short-lived sitcom Madame’s Place has attracted audiences, starring in HIV benefits and sharing stages with Carol Channing and Bea Arthur. But two Madame puppets have been making the rounds—one voiced by Paquette (Flowers’s ex-boyfriend) and another by performers hired by Shell (Flowers’s longtime friend). But now a U.S. district court has been asked to decide the identity of the real Madame; Paquette filed a $10 million trademark infringement suit against Shell in August, claiming she has no claim to the foulmouthed puppet.

Paquette says Flowers bequeathed Madame to him (in front of witnesses, including Shell) when he was in a hospice dying of AIDS. “I said I would use her to raise money for HIV,” he says. But Shell says she’s never met Paquette and that Flowers promised her the rights: “I was [Flowers’s] friend first, his manager, and then, unfortunately in the last year of his life, his caretaker.”

Neither Paquette nor Shell took action against the other until 2008, when Shell hired performer Rick Skye to revive Madame’s risqué, cackling act on the nightclub circuit, sent Paquette a cease-and-desist letter, and, Paquette says, ordered him to destroy his puppet. Since then, Shell “tried to interfere with me every time I did a show,” he says. “She has called [venues] and said, ‘I own the trademark.’ ”





 Shell, who won’t discuss how she came to own the trademark, calls Paquette’s suit “annoying” mainly: “I’m not really worried about it, because I don’t think his suit has any merit.”

Even with the suit progressing—as of press time, Shell had yet to be officially served—both parties say they’re moving forward with Madame appearances. Paquette says he has charity gigs lined up and is working on a new TV series. Shell says Skye and Madame will continue to perform at casinos and clubs, mainly from bookings that come through MadameAndMe.com.

Despite the feud, both parties seem to agree, albeit separately, on why they continue to put Madame center stage. “I promised I’d do this for Wayland,” Paquette says, while Shell adds that Flowers “deserves to be honored.”