By Advocate.com Editors
Originally published on Advocate.com February 17 2011 4:20 PM ET
Are you gay and a beer drinker? A Mexican brewery is coming out with what it says is the first beer aimed at gay drinkers, who it claims are being ignored by brewers.
“We're out in the market with great respect with the idea of offering a product directed to the gay-lesbian community that has been ignored for too long but is important and very demanding,” a rep for the Minerva brewery tells a Mexican news agency.
“Artisan Honey-Ales” will sell in Colombia, Japan, and Mexico and may soon be available in the United States. The beer’s names pay tribute to gay icons and events. Purple Hand, for example, honors a 1969 San Francisco protest.
The beer’s labels can also be removed and worn.
Beers including Coors and Budweiser have long marketed to gay consumers in the United States but have stopped short of creating specific brands for gay people.