Gaga Talks About Target Partnership

By Advocate.com Editors

Originally published on Advocate.com February 18 2011 3:05 PM ET

 Lady Gaga says her deal with Target requires the chain of stores to start working with LGBT charity groups and make amends for past mistakes, reports Billboard magazine.

Many of the singer's fans were alarmed when it was announced that Target will release an exclusive edition of Gaga's forthcoming album, Born This Way, with remixes and three additional studio cuts, in May. In an exclusive interview with the music publication, Gaga reveals she wasn't comfortable with the Target partnership when it first came up as a possibility and that she met with "the entire executive staff" at the company.

"That discussion was one of the most intense conversations I've ever had in a business meeting," Gaga says. "Part of my deal with Target is that they have to start affiliating themselves with LGBT charity groups and begin to reform and make amends for the mistakes they've made in the past ... our relationship is hinged upon their reform in the company to support the gay community and to redeem the mistakes they've made supporting those [antigay] groups."

Gaga's latest single, "Born This Way,"became Billboard's 1,000th number 1 single and the first chart topper to use the word "transgendered" in its 50-year history.

Target came under fire by LGBT activists last year for donating corporate funds to support MN Forward, a political action committee that supported antigay candidate Tom Emmer in his failed 2010 run for governor of Minnesota.