By Advocate.com Editors
Originally published on Advocate.com May 17 2011 9:10 AM ET
Abercrombie & Fitch knows what its customers want. The clothing company, as well-known for selling sex as it is for selling jeans, set 101 shirtless male models loose on the Champs-Élysées last week to celebrate the opening of its Paris flagship store.
Abercrombie has become a fixture among gay men for its annual catalog featuring homoerotic images of male models. More than 100 shirtless men arm in arm will surely go far in helping to establish a gay fan base in France.
Photo and video by J.T/Stylerumor.com.