Originally published on Advocate.com November 30 2011 9:35 AM ET
Exodus International, the "ex-gay" Christian organization headquartered in Florida, is seeking to avert financial ruin, according to one watchdog organization.
Citing unnamed sources, Ex-Gay Watch reports that Exodus leadership met earlier this month to discuss strategies for saving the group, which has been operating in the red and may be seeking to rebrand itself to attract new donors.
Via Ex-Gay Watch:
In the coming months when you hear of changes from Exodus, or some event that seems heartfelt and spontaneous, or whatever this re-branding may eventually consist of, remember what got the ball rolling — money.
Read the report here.