Super Bowl Ads: Best and Worst Ever
BY Advocate Contributors
January 30 2014 12:00 AM ET
Apparently, some find fitness guru Richard Simmons annoying. So annoying that they would contemplate hitting him with their car in the middle of the night — while driving on Bridgestone tires, naturally. Did they not realize Simmons is a saint? TheWeightSaint, in fact. He is America's (not necessarily gay) campy, boisterous treasure.
NO MANCRUNCH, YES TEBOW
Readers are likely to recall a 30-second "pro-life" ad in the 2010 Super Bowl paid for by the antigay Focus on the Family, starring then-college quarterback Tim Tebow and his mother, who tells viewers she's really glad she didn't abort her future Heisman Trophy-winner of a son. A spokesman for Focus called the ad "life- and family-affirming," which apparently made the ad suitable for the Super Bowl's massive audience, according to executives at CBS. But that same year, CBS rejected an ad for gay dating site ManCrunch, saying the broadcaster couldn't confirm ManCrunch's credit. The ad — much to the chagrin of many gay viewers — featured a Minnesota Vikings fan passionately kissing a Green Bay Packers fan after the two share an accidental hand-graze in a bowl of chips. A spokeswoman for ManCrunch said the network's rejection of the ad was "straight-up discrimination," especially following the news that CBS would air the Focus commercial starring the Tebows.
It may be provable that GoDaddy.com creates provocative Super Bowl commercials just so they'll be banned, thus gaining media attention while letting the company avoid paying millions of dollars to be on network television during the game. However, this Super Bowl ad featuring an, um, flamboyant fictional retired NFL player who goes by the name Lola and runs a website selling his own lingerie is really just silly. But for whatever reason, CBS decided it just couldn't air the commercial. By the way, it was slated for the same year that the ManCrunch ads were banned.