Super Bowl Ads: Best and Worst Ever

Everyone knows Super Bowl ads appeal to the best and worst of American humor, so will this year be a winner for LGBT viewers? Here we look back at the TV moments we loved — or that made us cringe.

BY Advocate Contributors

January 30 2014 1:00 AM ET

BECKHAM BACKLASH
Hot damn! No words, but really, no words are used in this 2012 ad. H&M flaunted its newest headliner for its sportswear line, David Beckham. “Becks” showed off every erotic curve and seductive line he has on his iconic bod with only those tight ‘n white briefs on. Good job to H&M for turning up the heat for every demographic watching the Super Bowl. Then came CNN commentator Roland Martin, who got all hot and bothered in a bad way, tweeting "“If a dude at your Super Bowl party is hyped about David Beckham’s H&M underwear ad, smack the ish out of him! #superbowl.” GLAAD called for his firing.

 

IT'S JUST A PROMO!
Neil Patrick Harris got slammed by right-wing conspiracy theorists for supposedly mocking Christianity and forcing the gay agenda on viewers by wearing black eye paint inscribed with the 2013 Super Bowl date, similar to how Tim Tebow sports Bible verses across his cheekbones. No one seemed to care when Beyoncé rocked the same look, so way to go, Neil Patrick Harris — rock that war paint.

 

HIS ROYAL HIGHNESS
Elton John played the role of Pepsi King in this 2012 ad, and his costume lived up to the occasion. Then X Factor winner Melanie Amaro won his approval by nailing her club-mixed rendition of the crowd favorite “Respect” by Aretha Franklin.

 

THE OLD NORMAL
A year before the NFL lifted its ban on "advocacy ads" during the Super Bowl in 2010, the policy came under fire for selective enforcement that advocates say amounted to antigay discrimination. An NBC affiliate in Los Angeles refused to air a 30-second spot featuring two gay dads and their five children from GetToKnowUsFirst.org, an LGBT advocacy organization created in response to California's passage of Proposition 8, which repealed marriage equality in the state. "We bought ads before, during, and after the Super Bowl in 10 markets across California," said GetToKnowUsFirst project coordinator John Ireland in a statement. "I was truly stunned while watching the programming, to see that they had selectively blocked our ads, while allowing other advocacy ads to air." KNBC, the affiliate that refused the gay parenting ad, did run commercials addressing steroids and smoking during the 2009 game. Watch the ad above, and meet Xavier, Michael, and their family.

Tags: Sports

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