While women’s soccer has many positive lesbian role models (for instance, Megan Rapinoe, Lori Lindsey, and Abby Wambach from the U.S. team are all openly gay), FIFA and men’s soccer have had a difficult relationship with the LGBT community. Last year Bayern Munich fans unfurled a banner with an antigay slur directed toward an Arsenal player.
The 2018 Cup is scheduled for Russia, and the 2022 World Cup is to take place in Qatar, both countries with hostility toward LGBT residents. When FIFA president Sepp Blatter was asked about Qatar's anti-LGBT laws, and about hosting a major tournament in a country where being gay is still punishable by law, he laughed and suggested that LGBT fans who attend the games should “refrain from sexual activity.” He later apologized.
GLAAD’s guidebook also serves as an attempt to curb hate speech, even among fans, with #stoptheslurs on social media. In an attempt to further discourage the use of slurs among fans and players, GLAAD sent a letter to Blatter asking him to publicly condemn this type of language. During the World Cup in South Africa in 2010, FIFA took a hard line against racism, and praising this action, GLAAD suggests a similar effort be put toward ending discrimination across the board. Blatter has yet to respond.