The telecommunications company condemned Russia's antigay law and the violence it has spurred.
While there is no one way to register unhappiness with Russia's laws and antigay violence, some are much colder than others.
Super Bowl viewers were asked to consider adding a third to their relationships.
Coke has been criticized for continuing to sponsor the Olympics in Russia despite that country's antigay laws.
In an effort to raise awareness of Russia's antigay legislation ahead of the Sochi Winter Games, Finnish Olympic Swimmer Ari-Pekka Liukkonen has come out of as gay.
The Super Bowl is about to cap yet another season without an openly gay player. But a ton of rookies and young players are welcoming of gay teammates and fans. Here are a few friendly faces.
Canadian International Olympic Committee member Dick Pound says he doesn't agree with Russia's 'gay propaganda' ban, but other countries have much worse laws penalizing LGBT people.
The statement appears to contradict assurances made Monday by the president of the International Olympic Committee that athletes could make political statements at press conferences in Sochi.