Krave Massive, billing itself as the world's largest gay club, opens in downtown Las Vegas on June 15, its owners announced.
The 80,000 square foot venue will occupy a large chunk of the currently moribund Neonopolis retail center on Fremont Street. Las Vegas mayor Carolyn Goodman championed Krave Massive, seeing it as a lynchpin of downtown Las Vegas's revitalization. The new club will feature five themed dance rooms, video walls, "high output CO2 blasts," three separate bars, a martini lounge, a VIP room, a gay comedy club, a performing arts theater, a retail store, a multi-purpose room, a dance lounge for lesbians, and Guest House theaters, "the country's only LGBT movie theater," which will feature gay-themed movies from Guest House films.
The owners of Krave Massive is Phantom Entertainment, which also owns Neonopolis's Drink & Drag Lounge, GayLV Magazine, Boys Social Lounge, and the original Krave nightclub, now housed at the Rio Hotel and Casino. Phantom Entertainment, headed by gay businessman Kelly Murphy, also announced a partnership with Tony Hsieh's Downtown Project company for a minority stake in Phantom.
The company is also partnering with Caesars Entertainment, allowing Krave Massive club-goers to book "The Massive Package" at Caesars Palace or Flamingo Las Vegas. The "package" allows club-goers hotel rooms, health club passes, free admission to Krave Massive, and shuttle service to and from the Caesars properties to the club.
"Krave has become a 'must attend' attraction for members of the LGBT community, both for locals and those visiting Las Vegas," Richard Brower, director of LGBT marketing for Caesars Entertainment, said in a release. "Our commitment to our LGBT employees, guests, and neighbors is strong, including being the only casino company with a 100% on the Human Rights Campaign Corporate Equality Index for six years running. We are delighted to partner with Krave to continue to bring exemplary LGBT entertainment experiences to Las Vegas."
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